Currently taking select clients

Paid advertising,
engineered for acquisition.

I build inbound lead systems for local trade businesses, scale ecommerce brands on Google, and run paid advertising departments for agencies. Systems installed, not just managed.

8 figures managed ad spend Google + Microsoft + OpenAI ads Retainer or scoped projects

Systems that turn ad spend into pipeline.

Every engagement is built around one thing: acquisition you can measure. No vanity metrics, no black boxes.

Paid Advertising

Full-funnel PPC across Google Ads, Microsoft Ads, and OpenAI ads. Strategy, build-out, and ongoing management driven by profit, not platform-suggested settings.

Funnels

Landing pages and conversion paths engineered to turn clicks into booked jobs and orders. Built to convert traffic you pay for into revenue you keep.

Automations

Speed-to-lead follow-up, CRM routing, and nurture sequences that work every lead automatically, so nothing you paid for slips through the cracks.

Agency Departments

I build out and manage paid advertising departments inside agencies: processes, account structure, and delivery your clients will feel.

Three lanes. One standard.

01Local Trade Businesses

Lead generation, installed. I build inbound lead systems for roofers, HVAC, plumbing, electrical, and other local trades: ads, funnels, follow-up automation, and call tracking. You get a machine that produces booked jobs and ringing phones, not a report full of impressions.

02Ecommerce Brands

I help an extensive list of ecommerce brands scale on Google: Shopping, Performance Max, and Search structured around margin and lifetime value, so growth is profitable instead of just bigger.

03Agencies

I help agencies build out and manage their paid advertising departments. Positioning, delivery systems, hiring support, and hands-on account oversight so you can sell paid media with confidence.

Numbers from live accounts.

Pulled straight from client dashboards across ecommerce and local trades. Full screenshots and references available on request.

Ecommerce · US
5.22x ROAS
Sustained over 6 months
Ad spend$111,034
Conversion value$579,106
Conversions5,139
Ecommerce · Canada
3.43x ROAS
Held while spend nearly doubled
Monthly spend scaled toCA$35,150
Conversion value (30 days)CA$120,591
Conversions965
Ecommerce · Europe
4.11x ROAS
Up 2.24x month over month
Ad spend€4,657
Conversion value€19,130
Conversions157
Ecommerce · Australia
3.59x ROAS
Last 30 days, up 2.20x on prior period
Ad spendA$6,373
Conversion valueA$22,866
Conversions183
Local Trades · Portfolio
751 phone call leads
In a single 30-day window
Ad spend$232K
Total conversions1,500+
Cost per conversion$155
Roofing · Lead Gen
-$76 cost per lead
Month over month, same budget discipline
Cost per conversion$124.53
Conversion rate17.29% (+5.15)
Leads in 30 days74 (+32)
Figures reflect real client accounts managed by Dawson Acquisition. Results vary by market, offer, and budget.
Wanted to compliment you on your professionalism, input and knowledge. We are very satisfied! Keep up the good work.
Ecommerce client · via Slack

The numbers behind the name.

8 FiguresManaged Ad Spend
100+Accounts Managed
3Lanes: Trades, Ecom, Agencies

Tell me what's broken.

Whether leads are drying up, ROAS is slipping, or your agency's paid media department needs a rebuild, start here. I read every submission personally.

Direct response within 1 to 2 business days
No pressure, no junior account managers
Honest read on whether I'm the right fit

Thank you.

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